How Our Market Analytics Process Delivers Real Clarity
Discover our clear, structured approach to evaluating advertising strategies. We start by understanding your specific campaigns and objectives, then gather multi-source data to inform our analysis. Applying proven models, our team identifies both strengths and weaknesses in your market activities, always maintaining full compliance with Australian regulations. The findings are then translated into plain-language reports and actionable guidance designed for confident business decisions.
Targeted Assessment
Tailored to your unique campaigns and goals
Structured Analysis
Applies industry standards and data integrity
Data Compliance
Adheres to regulations for privacy protection
Meet Your Analytics Team
Alicia Bennett
Lead Analyst
With more than fifteen years in applied analytics, Alicia specializes in evaluating multi-channel advertising and translating complex data into understandable outcomes.
David Ng
Senior Data Scientist
David brings advanced modelling skills to market analytics assessments, focusing on reliable interpretations and robust compliance with privacy regulations.
Helen Price
Client Success Manager
Helen manages client communications, ensuring all project goals are met and that findings are delivered in clear, actionable formats for practical implementation.
Our Advertising Analytics Process
Each step is designed for clarity, transparency, and regulatory alignment
Campaign Review Stage
We begin with a deep dive into current advertising activities, objectives, and market context for a holistic foundation.
This enables our team to align analytics with your unique requirements and sector realities.
Data Collection & Cleaning
We gather, verify, and standardize multi-source data for accuracy, integrity, and regulatory compliance.
Collected data complies with privacy rules and helps ensure reliable insights.
Market Analysis & Modelling
Our analysts apply established models to reveal drivers and issues in your advertising performance.
Analysis remains objective and unbiased, providing an honest assessment.
Insight Delivery & Feedback
We deliver findings in clear, actionable reports, supporting your strategic decisions and next steps.
Further consultations are available as needed for decision support.
How Our Analytics Compare to Others
Not all market analytics are created equal—see why our approach stands out for transparency, compliance, and tailored insights.
| Key Features | thexarionel Market Analytics | General Market Firms | Automated Analytics Tools |
|---|---|---|---|
| Customisation for Sector and Campaign | Yes, always | Sometimes | Rarely |
| Transparent Reporting & Compliance | Full compliance | Partial | Limited |
| Expert Consultation & Guidance | Included | Upon request | Unavailable |
| Robust Data Privacy Standards | Australian standard | Variable | Unspecified |
| Actionable Advertising Insights | Always delivered | Sometimes | Automated only |